Merit Made created the inaugural brand for the JXN Project, including its iconic logo and foundational visual identity. As a historic preservation nonprofit dedicated to elevating the legacy of Jackson Ward, the brand was thoughtfully developed to honor the depth and significance of one of the nation’s first historically registered Black urban neighborhoods. Drawing from the cultural and historical richness of the Richmond region, the identity balances reverence with a contemporary presence. The result is a versatile design system spanning print, digital, environmental projections, and city-wide signage. This work helps ensure that the story of Jackson Ward is not only preserved, but powerfully seen and experienced.