Merit Made created the logo and ongoing brand identity for Camp Alkulana, a Richmond-based summer camp serving under-resourced youth since 1915. Rooted in a legacy of access, community, and transformation, the brand was designed to feel open, welcoming, and reflective of the joy and energy of the camp experience. The visual identity comes to life across donor communications, including print and digital newsletters, event graphics, and seasonal campaigns. Through each touchpoint, the design helps tell the story of a camp where every child belongs—and where summer becomes something unforgettable.