Merit Made partnered with Worthdays to design a brand identity rooted in the belief that every young person is worthy and deserves to experience joy. At the heart of Worthdays’ mission is their birthday program, which provides personalized celebrations for youth in foster care—an idea that deeply influenced the visual direction. The logo features a playful script with a signature extended “y,” often rendered in blue to reflect foster care awareness. Celebratory elements like confetti reinforce the spirit of joy and recognition. The brand has since been carried through care packages, fundraising materials, volunteer outreach, and merchandise, helping extend Worthdays’ message into every meaningful moment.