pine st. baptist church

Merit Made partnered with Pine Street Baptist Church to develop a refreshed brand identity inspired by the rich history of its stained glass windows. Drawing from their color palette and symbolic forms, the design system was created to transform into meaningful icons: a heart for love, a cross for faith, a dove for peace, and a house for hospitality - core values of the congregation. The updated identity extends across a custom icon set, social media graphics for digital engagement, and a refreshed website experience. Together, these elements create a cohesive and welcoming brand that honors tradition while supporting a vibrant, connected community.
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American Institute of Architects

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The Afro-American Historical and Genealogical Society